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The concept of affiliate marketing on the Internet was conceived of, put into practice and patented by William J. Tobin, the founder of PC Flowers & Gifts. Launched on the Prodigy Network in 1989, PC Flowers & Gifts remained on the service until 1996. By 1993, PC Flowers & Gifts generated sales in excess of $6 million per year on the Prodigy service. In 1998, PC Flowers and Gifts developed the business model of paying a commission on sales to the Prodigy Network.[8][9]

Dans le cas d’Elise Lucet, c’est vrai que j’aime beaucoup regarder Cash Investigation, je suis fan, il n’empêche que son salaire de 25.000€ est indécent par rapport à la misère que nous touchons avec un travail ordinaire…surtout quand on sait que 5 millions de Français vivent avec moins que 855 euros/mois ! Le SMIC devrait être à 2000€ net pour moi et bien entendu indexé sur l’inflation.
Affiliates discussed the issues in Internet forums and began to organize their efforts. They believed that the best way to address the problem was to discourage merchants from advertising via adware. Merchants that were either indifferent to or supportive of adware were exposed by affiliates, thus damaging those merchants' reputations and tarnishing their affiliate marketing efforts. Many affiliates either terminated the use of such merchants or switched to a competitor's affiliate program. Eventually, affiliate networks were also forced by merchants and affiliates to take a stand and ban certain adware publishers from their network. The result was Code of Conduct by Commission Junction/beFree and Performics,[35] LinkShare's Anti-Predatory Advertising Addendum,[36] and ShareASale's complete ban of software applications as a medium for affiliates to promote advertiser offers.[37] Regardless of the progress made, adware continues to be an issue, as demonstrated by the class action lawsuit against ValueClick and its daughter company Commission Junction filed on April 20, 2007.[38]
Another difference is that with affiliate marketing business, an affiliate can sell different products all at the same time. His selling potential is limitless. Even if the products are not related to one another, he can still do affiliate marketing. He only needs to create a separate website to market different products. Unlike with offline middleman marketing, a middleman must only sell related products to maintain his credibility, for who would take a salesman seriously who sells cars and baby products at the same time?
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