Recent corporate changes and folding 2Checkout into a larger company that is involved in payment processing and e-commerce means that the affiliate program can sometimes feel somewhat neglected. But the ability to generate custom coupon codes and the comprehensive knowledge base make 2Checkout a good option for experienced affiliates with an established user base. But if you’re just entering the affiliate field for the first time, 2Checkout might not be where you want to start.
While these models have diminished in mature e-commerce and online advertising markets they are still prevalent in some more nascent industries. China is one example where Affiliate Marketing does not overtly resemble the same model in the West. With many affiliates being paid a flat "Cost Per Day" with some networks offering Cost Per Click or CPM.
The only difference with the offline middleman and affiliate business program is that the online affiliate does not need to get hold of the actual product to earn revenue. He doesn’t need to shell out money to buy the product that he has to sell. All he has to do is create a site that markets the products of the producer. Every time he makes a sale, the producer will take over to send the actual products, receive payments and extend customer support, when necessary. A special web-based script records this process and thus the affiliate is paid for every successful sale he makes.